REPORTING & ANALYTICS
Campaign analysis is an essential practice to monetize our Website. Our reports are a window into campaign delivery. Reporting is tailored to your needs: automated daily reporting, weekly reporting, month’s end and final campaign wrap-up reports. And if you are looking for custom reports that compare data between first and third party ad servers . . . we build those, too.
Generating campaign reports on a daily basis helps track the progress of ad campaigns. Our analytics experts suggest and employ various yield optimization techniques to clients to ensure higher yield.
Generation of reports from 3rd party ad servers and comparing with the hosted adserver numbers on a regular basis keeps discrepancies to a minimum. Our experts are able to highlight discrepancies sooner and deal with adjusting eCPM’s to optimize ad campaigns.
Our analytics experts generate monthly billing reports for advertisers and publishers in a timely manner so that you can generate your invoices on time. This data is securely processed and shared with billing team.
Forecasting helps sales manage client’s expectations of campaign delivery and ensures that we are meeting our campaign goals. Our teams of experts are able to accurately forecast campaign inventory for various targeting criteria and also suggest changes to the targeting to achieve client goals during pre-sales.
